The Challenge

A year of spend.
Nothing to show for it.

Print Supply Outlets came to us with a brand that had real market potential — the products were right, the pricing was competitive, and there was genuine demand. The problem was purely digital: almost no one could find them online. The site had over 500 product listings, but nearly all of them were poorly described, improperly structured, and invisible to search engines. Product images were unoptimised. The backlink profile contained questionable links that were actively undermining domain credibility. There was no Google Business Profile — meaning the brand was completely absent from local map pack results for searches like "copier suppliers Nairobi." Nearly all organic traffic was coming from non-target regions. The brand was getting visitors, but not from Kenya or East Africa — not from the customers who would actually buy. The regional traffic that mattered wasn't there. The task was to fix everything: content, images, local presence, backlinks, and site structure — systematically, without shortcuts — in a category dominated by long-established competitors.

The Brief

"We have the right products and the right prices. But nobody in Kenya is finding us online. We need to fix that."

Our Approach

Diagnose first.
Then rebuild.

Before touching a single campaign, we spent the first five days doing a full account audit. What we found confirmed our suspicion: the problem was structural, not budgetary.

01

Full Content & Product Audit

Started with a complete audit of every product page — 500+ listings with missing descriptions, non-standard formatting, and zero keyword targeting. Also audited the backlink profile (which had spammy links to remove) and confirmed the absence of a Google Business Profile entirely.

02

500+ Product Page Rewrites

Audited and rewrote every single product listing individually — no shortcuts, no templates. Each page optimised for both search engines and real buyers: structured descriptions, targeted headings, proper keyword integration, and copy that answers the buyer's actual questions about the product.

03

Image SEO at Scale

Compressed and renamed all product images, added descriptive alt text for every image, and optimised file dimensions. Result: image search visibility increased for high-demand products including Ricoh mp 305 and Konica Minolta C287 — a traffic source most competitors completely ignore.

04

Hyper-local SEO & GMB Setup

Created and optimised the brand's Google Business Profile from scratch — the brand had no GMB presence before the engagement. Implemented local business schema, targeted Nairobi and Kenya-specific search terms throughout metadata and content, and built local citations for East African directories.

05

Category Structure & Internal Linking

Restructured product categories to support better filtering, browsing, and search engine indexing. Built a comprehensive internal linking system across products and categories to distribute link equity, support crawling, and improve user journeys between related products.

06

Backlink Clean-up & Growth

Disavowed low-quality and spammy backlinks that were actively damaging the site's credibility with Google. Acquired 20+ new authoritative referring domains through targeted local directory placements, industry sources, and partnership-based link building.

Execution

Week by week.
No black box.

Month 1

Full Audit — Products, Images, Links, GMB

Complete diagnostic across all four problem areas: product content quality, image optimisation status, backlink profile health, and local SEO presence. Priority matrix built — most impactful fixes first.

Problem mapped before any changes made
Month 1–2

Product Page Rewrite Sprint

500+ product pages rewritten systematically — highest-traffic and highest-revenue products prioritised first. Each page gets a structured, SEO-optimised description, proper heading hierarchy, and buyer-focused copy. No templates.

The most intensive phase
Month 2–3

Image Optimisation & Local SEO

All product images compressed, renamed with descriptive filenames, and alt text added. GMB created and fully optimised. Local business schema implemented. Nairobi-specific keyword targeting embedded across metadata and content.

Local visibility established
Month 3–4

Category Restructure & Internal Linking

Product categories cleaned and streamlined for both user experience and indexability. Comprehensive internal linking system built to distribute authority from well-ranking pages to newer or lower-authority pages across the catalogue.

Site architecture strengthened
Month 4+

Backlink Growth & Ongoing Optimisation

Spammy backlinks disavowed. Targeted acquisition of 20+ new referring domains through local directories and industry partnerships. Ongoing monitoring of keyword positions, GMB performance, and image search visibility.

Authority compounding
Results & Metrics

The numbers,
unfiltered.

These are 90-day results compared against the prior 90-day period at equivalent spend. We don't cherry-pick timeframes or compare against the worst possible baseline.

100%+
Increase in total organic traffic, with the majority now coming from Kenya and the East African region
Sessions from organic search: 4,910 vs 2,457 in the prior period — traffic has more than doubled
2×
Image search clicks — through systematic product image optimisation, descriptive alt text, and proper file naming
79.4K total impressions from image search; a channel that was generating zero traffic before the engagement
500+
Product pages individually audited and rewritten
No shortcuts, no templates — each page optimised for real buyers and search engines
60+
Average monthly Google Business Profile interactions (calls, maps, web clicks)
274 total interactions Nov 2024 – Apr 2025; 1,187 people viewed the Business Profile
20+
New authoritative referring domains acquired
Backlink clean-up + targeted local directory and industry source outreach
Client Testimonial
"

We inherited real problems — 500+ product pages that were invisible on Google, no local presence, a backlink profile full of spammy links, and a category dominated by brands with years of SEO advantage. Team Digits addressed every single one of them systematically. Traffic has doubled. Local customers are finding us on Google Maps. Image searches are sending us buyers we weren't capturing before. It's been a comprehensive turnaround.

PS

Print Supply Outlets

Nairobi, Kenya