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Your competitors are ranking on Google's first page. You're not. Most of the time, it's not because they have a bigger budget — it's because they fixed problems that you haven't fixed yet. Here's what those problems are and exactly how to address them.
Kenya runs on WhatsApp. Every business owner knows this — but most are either ignoring it as a marketing channel or running it in a way that's one complaint away from getting their number banned. Here's how to do it properly.
Most businesses ask us 'should we run Meta or Google Ads?' As if you can only choose one. The real question is which to start with — and the answer depends entirely on your business model, your margin, and where your customer starts their buying journey.
We've audited over 80 businesses across Kenya. The same mistakes come up again and again — wrong targeting, bloated account structures, and ad creative that's never been tested. Here's what we keep finding, and the fixes that actually work in this market.
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