The Growth System.
"Team Digits is the AI-powered growth agency for Kenyan businesses that sell online. We start with strategy, build the funnel, drive the traffic, fix the platform problems most agencies turn away, and automate the follow-up — at the speed and price an AI-native team makes possible."
Strategy before tools
We never start with 'build a website.' We start with your audience, market, competition, and positioning — then choose the channels and tools the strategy justifies.
Full-funnel delivery
From store build to Merchant Center rescue to WhatsApp checkout with M-Pesa — we own the whole path from stranger to paying customer.
AI-native, human-led
AI does the research, drafts, monitoring, and 24/7 conversation handling. Humans do strategy, creative judgement, and accountability. You get senior-team output at SME prices.
Five phases.
Every client, every time.
Diagnose
Audience, market, competition, positioning, current funnel audit. AI-accelerated research; senior human judgement on conclusions.
What you see: Growth Map: a 1-page strategy — who we target, where they are, the funnel we'll build, 90-day targets.
Build
Store/website/landing pages, tracking (pixels, GA4, conversion events), WhatsApp funnel entry points, CRM, M-Pesa/payment integration.
What you see: A working funnel, end to end, tested.
Traffic
Only the channels the strategy justifies: Meta, Google, SEO, content, influencer. Never "all channels" by default.
What you see: Live campaigns with agreed budgets and targets.
Convert & automate
AI assistant guides every prospect in WhatsApp; forms feed CRM; follow-up sequences run automatically; payment locked in M-Pesa.
What you see: Rising conversation-to-sale rate; no lead goes cold.
Optimize
Insight AI analyses conversations and notes; a live dashboard tracks everything; monthly strategy review adjusts the plan.
What you see: Monthly insight report + dashboard access + updated Growth Map.
Every client gets
one funnel that fits.
Codified from what we already build, so it's repeatable and you can recognise yourself in one. Everything else feeds the primary funnel.
WhatsApp Commerce Funnel
E-commerce and lead generation
Traffic from anywhere — ads, social, website, Google — lands on a WhatsApp entry point. The AI assistant greets, qualifies, answers product questions, and guides the prospect step by step. Orders lock in with M-Pesa. Every conversation is logged; Insight AI analyses objections, drop-off points, and buying language monthly; broadcast follow-ups re-engage non-buyers.
Reference build: Ironmade
Website Conversion Funnel
Services, courses, institutions
Traffic from anywhere lands on focused landing pages. Conversion happens on-site through a form — most conversions happen this way for services and institutions. Leads are captured into a CRM, nurtured with automated email/WhatsApp follow-up, and closed by a human once qualified.
Reference build: AG German Institute
Funnels create switching costs. When we own your WhatsApp assistant, CRM data, tracking stack, and dashboard, leaving means rebuilding your sales infrastructure — so we treat every funnel as a moat, not a deliverable.
What our AI does —
and what it doesn't.
AI does the work machines do best
Market research and competitor scans in hours, first drafts of content and ad variants, 24/7 conversation handling on WhatsApp, weekly platform health monitoring, and reporting that never sleeps.
Humans do what only humans can
Your strategy, creative judgement, relationships, and accountability for results. Every plan is built and signed off by a senior strategist. Every AI conversation can hand off to a person.
The result: senior-agency output at SME prices, delivered at AI speed — with a named human responsible for your growth.
See where your funnel
is leaking, before you spend more.
Growth Audit — KES 25,000, credited if you take a package. Nairobi, Kenya