AG German Institute · Nairobi + 4 campuses, Kenya
How AG German Institute runs one system across five campuses — 11,361 leads and counting.
Where things
actually stood.
The Brief
"We have five campuses running their own intake cycles and a recurring exam calendar. We need one system that gets the right lead to the right campus — automatically."
Diagnose first.
Then rebuild.
Every engagement starts with a full audit — not a pitch. What we find determines exactly what gets built, not the other way round.
Build — a dynamic site with a real backend
WordPress + Elementor with per-campus, per-level dynamic content — the 'Upcoming Intakes' and 'ÖSD Exam' listings pull live dates, locations, and pricing rather than being hand-edited. 82 Fluent Forms configured across course, nursing, ECE, and exam-registration variants, segmented by campus and intake cycle. A dedicated Students' Portal ties account creation, login, and exam registration to student records, with M-Pesa built into exam payment.
Traffic — Meta and Google, running in parallel
208 Meta campaigns structured around WhatsApp/Messenger conversation starts rather than on-platform lead forms — matched to how Kenyan prospects actually respond. Google Search + Performance Max campaigns covering general course and ÖSD exam intent. Combined managed ad spend of roughly KES 4.4M across both platforms, feeding the same intake and exam-registration funnels.
Convert & automate — from click to confirmed registration
Every campus/course/level combination has its own form, routing submissions so campus teams aren't sorting through one shared inbox. Exam registration is paid and confirmed online through M-Pesa, removing manual invoicing for the majority of ÖSD sittings. Monthly intake cycles across all five campuses run on the same system, with dates and pricing surfaced dynamically.
Optimize — SEO and ongoing ads management
Organic search now averages position 4.52 in Kenya, with several high-intent category terms — not just the brand name — ranking #1–2. Google Ads Performance Max is currently the most cost-efficient channel at $1.39 per conversion, against $3.71 for Search. 84% of organic clicks come from mobile, consistent with how the target audience actually searches.
Week by week.
No black box.
Engagement begins
What started as independent freelance work for a single campus becomes the build-out for AG German Institute's full digital presence — website, forms, and the beginnings of a real backend.
Independent build beginsWebsite, forms & Students' Portal go live
The dynamic WordPress site launches with per-campus, per-level content. 82 Fluent Forms are configured across course, nursing, ECE, and exam variants. The Students' Portal ties exam registration to student records, with M-Pesa payment built in.
82 forms, 5 campuses liveMeta + Google running in parallel
208 Meta campaigns and Google Search + Performance Max campaigns launch and iterate, feeding the same intake and exam-registration funnels, with every shilling traceable to a form submission.
KES 4.4M+ managed spendFormalised as a Team Digits retainer
The engagement moves from independent freelance work to an active Team Digits retainer, and becomes the reference case behind the Website Conversion Funnel — one of two core funnel archetypes in the Team Digits Growth System.
Now running under Team DigitsThe numbers,
unfiltered.
We don't cherry-pick timeframes or hide the metrics that don't flatter us. Here's what changed, plainly.
Your pipeline deserves
better than guesswork.
Start with a free Digital Health Check — we'll audit your current setup and tell you exactly what to fix first.