What's Included
Everything.
Nothing extra.
You don't get a junior account manager logging in once a week. You get a dedicated team that treats your budget like it's their own.
Most businesses market reactively — chasing the latest platform, copying a competitor, or running a campaign because 'we should be doing something.' A documented marketing strategy eliminates all of that. You know exactly what you're doing, why, in what order, and how to know if it's working.
You don't get a junior account manager logging in once a week. You get a dedicated team that treats your budget like it's their own.
A comprehensive, written marketing strategy — audience definition, channel prioritisation, messaging framework, content approach, budget allocation, and quarterly milestones. Specific enough to execute; flexible enough to adapt.
Detailed profiles of your 2–3 core customer segments — demographics, psychographics, buying journey, media habits, and the specific language they use. Every marketing decision references these personas.
Your core value proposition, key messages by audience segment, and proof points for each claim. A messaging framework ensures every channel says the same thing in a way that resonates for that specific audience.
A full-year campaign calendar — mapped to your product calendar, Kenyan seasonal moments (end-of-year, back-to-school, Eid, Christmas), and business objectives. No more wondering what to post this week.
Every channel and tactic in the strategy has a specific KPI attached. You'll know what success looks like in month 3, month 6, and month 12 — and what to do if you're off track.
A structured quarterly review process — built into the strategy itself — so the plan stays relevant as your business evolves. Markets change. Strategies that don't adapt become irrelevant.
No black box — you know exactly what's happening and why at every stage.
We start with your business — not your marketing. Revenue model, margins, target customer, competitive positioning, and market dynamics in Kenya. Marketing strategy is downstream of business strategy.
⏱ Week 1We define who you're marketing to — specifically. Not 'professionals aged 25–45' but a detailed profile of your best customer, what they worry about, how they make buying decisions, and where they spend time online.
⏱ Week 1–2We assess every channel available to your business — organic social, paid social, SEO, email, WhatsApp, influencers, events — and prioritise them based on your audience behaviour, budget, and business stage.
⏱ Week 2–3We develop your core messaging — what you stand for, what makes you different, and how to communicate that differently across channels and audiences. Messaging clarity is what makes all other marketing more effective.
⏱ Week 3–4The full strategy is written, formatted, and packaged — including the 12-month campaign calendar, KPI framework, and quarterly objectives. This becomes your team's reference document for the year.
⏱ Week 4–5We present the strategy to your leadership team — walking through every section and answering questions. After the session, the document is yours. We then check in quarterly to review progress and adjust where needed.
⏱ Week 5–6Strategy & Consulting is diagnostic — it's for businesses that need to understand where they are before deciding where to go. Strategy & Planning is constructive — it's for businesses that already understand their situation and need a full documented plan for the next 12 months. Consulting answers 'what should we do?'; Planning answers 'how exactly do we do it?'
Not necessarily. If your team has a clear understanding of your market position and customer, we can go straight to strategy building. For businesses that are less certain of their positioning, we often recommend starting with Strategy & Consulting first, then building the full plan from that foundation.
You do — completely. The document is yours regardless of whether you continue working with us after delivery. We encourage clients to share it with their full marketing team so everyone is aligned on the direction.
Major strategy documents should be revisited every 12 months, with lighter quarterly reviews in between. Markets change, competitors evolve, and platforms shift — a strategy written in January may need adjustment by June. Our quarterly check-ins are built into the engagement precisely for this.
Yes — and we prefer it. The more your team is involved in building the strategy, the more ownership they'll have over executing it. We facilitate workshops with your team during the discovery and messaging phases. The final document reflects both our strategic expertise and your team's market knowledge.
Start with a free Digital Health Check — we'll assess your current setup and tell you exactly what to fix first.