What's Included
Everything.
Nothing extra.
You don't get a junior account manager logging in once a week. You get a dedicated team that treats your budget like it's their own.
Most businesses don't have a marketing problem — they have a clarity problem. They're running ads, posting on social, and doing SEO all at once without knowing which is actually working. We diagnose before we prescribe.
You don't get a junior account manager logging in once a week. You get a dedicated team that treats your budget like it's their own.
A comprehensive review of your current digital marketing — website, social media, paid ads, SEO, email, and analytics setup. We identify what's working, what's wasting money, and what's missing entirely.
Not a 40-item list of recommendations. We identify the 3–5 highest-impact actions specific to your business, stage, and budget — and explain exactly why they come first.
Which channels should you be investing in, in what order, and with how much budget? We answer this based on your business model, margin, and customer acquisition cost — not guesswork.
A specific, sequenced action plan for the next 90 days — written clearly enough that you can execute it with or without us. No vague 'increase brand awareness' objectives. Real actions, real owners, real timelines.
We define exactly what success looks like and how to measure it — the specific metrics you should be tracking for each channel, and what 'good' looks like for your industry in Kenya.
We present the strategy directly to your leadership team — not just email a PDF. Questions are answered in real time. You leave the session with full clarity, not new confusion.
No black box — you know exactly what's happening and why at every stage.
Before we look at your digital presence, we need to understand your business — revenue model, margins, target customer, sales process, and competitive landscape. Marketing strategy starts with business strategy.
⏱ Day 1–3We review every active digital channel — website analytics, ad accounts, social profiles, SEO rankings, email performance. We pull the actual data, not just screenshots you send us.
⏱ Day 3–7We map what your top 3–5 competitors are doing digitally — where they're investing, what's working for them, and where the gaps are that you can exploit.
⏱ Day 5–10We synthesise the audit findings into a clear strategy — channel priorities, budget recommendations, messaging direction, and a sequenced action plan. This is where the insight becomes a plan.
⏱ Day 10–15We present the strategy to your team in person or via video call. The goal is full clarity — we don't move on until you understand every recommendation and why it's being made.
⏱ Day 15–20If you want us to execute the strategy, we transition into an ongoing engagement. If you're taking it in-house, we're available for a 30-day Q&A period after handover.
⏱ OptionalCase Study
Thamini Capital
Fintech · Financial Services · Nairobi
The Problem
Thamini Capital was investing across five digital channels simultaneously with no clear attribution and an agency that couldn't explain the numbers. Their digital spend had grown by 60% year-on-year while revenue from digital stayed flat. They needed a diagnosis — not more activity.
Read full case study →Results After 90 Days
"The strategy session was the most valuable two hours we spent on marketing all year. Finally someone told us what to stop, not just what to start."
— Head of Growth, Thamini CapitalThe Free Digital Health Check is a lighter-touch audit focused on identifying your biggest immediate issues and growth levers — delivered in 48 hours with no commitment. The Strategy & Consulting engagement is a deeper, more comprehensive process: we go further into your business model, competitive landscape, and build a full 90-day action plan with your team's involvement. Think of the Health Check as the diagnosis and this as the treatment plan.
No. The strategy is yours, regardless of what happens next. We hand it over completely — including all supporting documents and a recorded version of the presentation. Many clients take the strategy in-house. Others ask us to execute it. The decision is entirely yours.
Typically 2–3 weeks from kick-off to final presentation, depending on the complexity of your business and the number of channels we're auditing. We don't rush it — a strategy built on incomplete data is worse than no strategy at all.
Mbugua Karinga leads every strategy engagement directly. This is not something we delegate to a junior account manager. The diagnosis is where most agencies get it wrong, and it's where we've built our reputation over 7 years.
Access to your Google Analytics (or equivalent), your ad accounts, and your social analytics is most useful. We'll work with whatever data you have available — if you don't have access to historical data, we can work with what we can observe publicly.
Start with a free Digital Health Check — we'll assess your current setup and tell you exactly what to fix first.