What's Included
Everything.
Nothing extra.
You don't get a junior account manager logging in once a week. You get a dedicated team that treats your budget like it's their own.
Most businesses are losing 30–40% of their ad budget to poor structure, wrong targeting, or creatives that don't convert. We fix that — then scale what works.
You don't get a junior account manager logging in once a week. You get a dedicated team that treats your budget like it's their own.
Full account structure built from scratch — or audited and rebuilt if you're starting from an existing account. Pixel installation, conversion tracking, and audience setup included.
Static graphics, carousel ads, and short-form video scripts — all written and designed in-house. We test multiple creative angles per campaign cycle to find what converts.
Cold, warm, and retargeting audiences built and layered correctly. Lookalike audiences, interest targeting, and customer list uploads where relevant.
Weekly performance reviews — budget reallocation, bid adjustments, creative refreshes, and A/B test analysis. We don't set and forget.
Great ads can't save a bad landing page. We review yours and provide specific, prioritised recommendations to improve conversion rates.
A clear report covering spend, CPL/CPA, ROAS, top-performing creatives, and the plan for next month. Honest commentary — not just the metrics that look good.
No black box — you know exactly what's happening and why at every stage.
We review your existing ad accounts, historical performance, and competitor landscape. If you're starting from zero, we map your audience and offer before anything goes live.
⏱ Week 1We define the campaign objectives, audience segments, creative angles, and success metrics before spending a single shilling. You review and approve everything.
⏱ Week 1–2Ad copy, graphics, and video production. We build 2–3 creative variants per ad set so we can test fast and identify winning angles within the first 2 weeks.
⏱ Week 2Campaigns go live. Daily monitoring for the first 7 days — catching delivery issues, early signals, and making rapid adjustments before budget compounds.
⏱ Week 2–3Weekly optimisation cycles — we kill underperformers, increase budget on winners, and refresh creative to combat fatigue. Once a clear ROAS is established, we scale.
⏱ OngoingA detailed performance debrief every month — what worked, what didn't, what's changing next month. You walk away with clarity, not just a PDF.
⏱ MonthlyCase Study
Acme Foods
FMCG · Food & Beverage · Nairobi
The Problem
Acme had been running Meta ads in-house for 14 months. Spend was increasing, leads were flat, and no one on the team could explain why the campaigns weren't scaling. They came to us after a particularly expensive quarter with near-zero attributable revenue.
Read full case study →Results After 90 Days
"We'd written off paid ads as something that doesn't work for FMCG. Turns out they work — we just weren't running them correctly."
— Marketing Director, Acme FoodsAd spend is billed directly to you — we only charge for the management. All packages require a minimum 3-month engagement.
Starter
Launch
KES 30K / month
For businesses running ads for the first time, or starting over after a bad run.
Min. recommended ad spend: KES 30K/mo
Most Popular
Growth
KES 65K / month
For businesses ready to scale with a multi-channel approach and full creative support.
Min. recommended ad spend: KES 60K/mo
Enterprise
Scale
Custom
For larger businesses with complex funnels, multiple products, or regional campaigns across East Africa.
Scoped based on requirements
No. Your ad budget goes directly to Meta or Google — we only charge the management fee listed above. We'll never have access to bill your card for ad spend; you maintain direct control of your ad accounts.
Paid ads aren't instant — platforms need data to optimise. Expect the first 3–4 weeks to be a learning phase, where we're testing creatives and audiences. Meaningful, scalable results typically emerge by week 6–8. Anyone promising results in week one is selling you something.
No — we'll set it up for you if you don't. If you have existing accounts, we'll request access as a Partner, not take ownership. Your accounts stay yours, regardless of whether you continue working with us.
For meaningful results in the Kenyan market, we recommend a minimum of KES 30,000/month in ad spend for Meta, and KES 20,000+ for Google. Below this, the data collected is too thin to optimise effectively — and you'll be disappointed with the results.
We'll tell you honestly — before month 3. If after a genuine effort the economics don't work for your business (wrong product-market fit, margins too thin, etc.), we'd rather have that conversation than continue taking a retainer. Our reputation matters more than a short-term contract.
Start with a free Digital Health Check — we'll assess your current setup and tell you exactly what to fix first.