What's Included
Everything.
Nothing extra.
You don't get a junior account manager logging in once a week. You get a dedicated team that treats your budget like it's their own.
Email has a higher ROI than almost every other marketing channel — but only when it's done right. Most businesses either don't send emails at all, or send the same mass blast to everyone and wonder why nobody opens it. We build sequences that actually get read.
You don't get a junior account manager logging in once a week. You get a dedicated team that treats your budget like it's their own.
Welcome sequences, onboarding flows, abandoned cart recovery, re-engagement campaigns, and post-purchase follow-ups — built once, running forever. Automation is the closest thing to passive marketing that actually works.
Curated email campaigns — newsletters, promotions, product launches, seasonal campaigns — written and designed in-house, segmented to the right audience, and sent at the right time.
Your list isn't one audience — it's many. We segment by behaviour, purchase history, location, and engagement level so every email goes to the people who are most likely to act on it.
Emails that look good and read even better. On-brand templates, mobile-optimised layouts, and subject lines tested for open rates — not written on instinct.
Your email list is a business asset. We build lead magnets, opt-in forms, and list-building campaigns to grow your subscriber base with people who actually want to hear from you.
Subject lines, send times, CTA placement, content length — we test variables systematically so every campaign performs better than the last.
No black box — you know exactly what's happening and why at every stage.
We audit your current email setup — platform, list health, deliverability, and existing automations. If you don't have a platform yet, we help you choose and set one up from scratch.
⏱ Week 1A dirty list kills deliverability. We remove invalid addresses, segment your existing subscribers, and build a proper tagging structure so every send goes to the right people.
⏱ Week 1–2We map out the automation flows your business needs — welcome sequence, lead nurture, purchase follow-up — and build them in your platform before a single campaign is sent.
⏱ Week 2–3A monthly campaign calendar is planned and approved before the month starts. Copy, design, and subject lines are produced and reviewed for each send.
⏱ OngoingCampaigns go out at the optimal time for your audience. We monitor open rates, click rates, and unsubscribes in real time and adjust accordingly.
⏱ OngoingA clear monthly report covering deliverability, open rates, click rates, revenue attributed to email, and recommendations for next month.
⏱ MonthlyYes — but carefully. A dormant list needs a re-engagement campaign before any regular sending, otherwise you'll get high spam complaints and your deliverability will tank. We handle this process correctly so you don't burn the list before you even start using it.
In Kenya, a healthy open rate for a segmented, opted-in list is 25–40%, depending on industry. E-commerce tends to be lower (15–25%), while B2B and service businesses can hit 35–45% with the right segmentation. If you're getting under 15%, something is wrong and we'll find out what.
Absolutely. Some of our best-performing email clients started with under 500 subscribers. List size matters less than list quality and how you treat the people on it. A small, engaged list converts far better than a large, disengaged one.
Yes — list growth is part of the engagement. We build opt-in forms, lead magnets, and list-growth campaigns that attract real customers, not just anyone with an email address. Your list should only contain people who want to hear from you.
Yes — and it often works better for B2B than B2C because the sales cycle is longer and prospects need more nurturing before they're ready to buy. A well-structured email nurture sequence for a B2B company in Kenya can significantly shorten the time from first contact to signed contract.
Start with a free Digital Health Check — we'll assess your current setup and tell you exactly what to fix first.