What's Included
Everything.
Nothing extra.
You don't get a junior account manager logging in once a week. You get a dedicated team that treats your budget like it's their own.
Influencer marketing in Kenya works — but most brands do it wrong. They pick creators based on follower count, skip a proper brief, and measure success by reach. We select creators based on audience fit and engagement quality, brief them like professionals, and measure by conversions — not just impressions.
You don't get a junior account manager logging in once a week. You get a dedicated team that treats your budget like it's their own.
We identify creators who match your audience demographics, values, and brand tone — not just your product category. Follower quality is audited (engagement rate, fake follower %, audience location) before any outreach.
Every creator receives a detailed brief — content requirements, brand guidelines, key messages, posting schedule, and disclosure requirements. Contracts cover usage rights, exclusivity, deliverables, and payment terms.
We handle all creator outreach and fee negotiation — so you're not getting quoted inflated rates by creators who know you're the brand. We know the market rates.
All creator content is reviewed by us before it's posted — to ensure it meets brief requirements and brand standards, without stripping out the authentic voice that makes influencer content work.
We track reach, engagement, story views, link clicks, promo code redemptions, and any other relevant conversion metrics. A clear post-campaign report tells you exactly what each creator delivered.
Creator content you own can be repurposed as paid ads, website content, and social media. We negotiate content licensing as part of the deal — so you get more from every campaign.
No black box — you know exactly what's happening and why at every stage.
We start with your business objective — not 'we want to work with influencers.' Are you building awareness, launching a product, driving traffic, or generating direct sales? The objective determines the creator type, platform, and content format.
⏱ Week 1We research and shortlist 10–15 creators that match your brief — across follower tier, engagement rate, audience demographics, and content quality. You receive a shortlist with audience analytics and rate estimates for each.
⏱ Week 1–2We handle outreach, negotiate fees, and issue contracts. Approved creators receive a detailed brief with your content requirements, key messages, and brand guidelines.
⏱ Week 2–3Creators submit content drafts for review before posting. We check compliance with the brief and brand standards — and request revisions where needed.
⏱ Week 3–4Content goes live. We monitor reach, engagement, and any brand mentions in real time — ready to respond, amplify, or flag issues as they arise.
⏱ Campaign periodA full campaign report: reach, engagement, conversions, EMV (earned media value), and best-performing creators. Recommendations for what to do differently next time.
⏱ After campaignIt depends on your objective. Nano and micro influencers (1K–100K) have higher engagement rates and more trust with their audiences — they're better for conversions and product launches. Macro influencers (100K+) deliver raw reach — better for awareness campaigns. We recommend the right tier based on your goal and budget, not on what sounds impressive.
Micro influencers in Kenya typically charge KES 5,000–50,000 per post depending on platform and engagement rate. Macro influencers range from KES 50,000–500,000+. We advise on realistic budgets for your goal and negotiate on your behalf.
This is why contracts and proper briefing matter. We include delivery milestones, revision rights, and breach clauses in every creator contract. If a creator underdelivers, we have recourse — whether that's content reshoots, partial refunds, or finding a replacement creator.
Yes — if we negotiate content usage rights upfront, which we always recommend. Creator-generated content (CGC) often outperforms brand-produced ad creative because it looks and feels authentic. We structure deals to include ad usage rights so you can repurpose the best-performing content.
The most common reasons: wrong creator (follower count selected over audience fit), no brief (creator made content without clear direction), wrong objective (expecting direct sales from pure awareness campaigns), or no tracking (no way to attribute conversions). We fix all four before any money is spent.
Start with a free Digital Health Check — we'll assess your current setup and tell you exactly what to fix first.